It seems like almost every other week a well-known athlete, actor, politician or religious leader is sitting in front of a packed press conference tearfully giving a heartfelt apology about something terrible he or she has done. Although maybe they should be commended for their willingness to confess their “shortcomings”, I have to say that I’ve become more than a little cynical about the sincerity of these “confessions”. This is especially the case when more often than not, the individuals return to the same behaviour after the media dust settles. Two questions that come to mind when I watch these stories unfold are (1) are the individuals involved truly sorry? and (2) will they truly change? In other words, did they truly repent?